Articles Every month I write an article for “Imagens de Marca” – a digital content platform about Marketing and Advertising in Portugal. Here are some selected articles that express my point of view about leadership and ways of working. Decline an offer before it’s too late. Congratulations! You just got promoted to do something you don’t know how to do. Are you comfortably unsatisfied? When loyalty is not required. Before making any decision, decide what kind of leader you want to be. Follow a path or create your own Is it just being trendy that matters?